From Broadcasters, For Broadcasters

The AdMaster Story

Our journey started with a real-life crisis. We had managed to sell six parallel advertising contracts to local restaurants, all fierce competitors who openly disliked each other. In this scenario, running two rival spots back-to-back wasn't just a scheduling conflict; it was a direct shortcut to instantly and permanently losing both clients.

Our playout software only offered the most basic traffic scheduling options, leaving us with one choice: scheduling everything manually.

To find a solution for the incredible amount of manual work, we tried everything: experimenting with spreadsheets, moving colorful post-it notes across a table and manually rearranging the entire schedule. Then we tested every piece of traffic software we could get our hands on, finding them all to be oversized, complex and paperwork-oriented. The actual scheduling, the most critical part for us, often felt like an afterthought, buried under features for contracts, invoicing and sales forecasting. A new spot was simply added to the bottom of the commercial break, with some eventual damage-control shuffling.

On top of that, for a small European station, these tools were incredibly expensive, especially since we only needed about ten percent of the features they offered.

Frustrated, we decided to build our own in-house tool, designed to be powerful yet simple, focusing on what truly matters: creating the perfect schedule that provides an equal quality of service to all advertisers.

Then, the word began to spread. Other broadcasters saw what we had built and wanted it for themselves. That's when we realized we had created something bigger than our station. Something that could help the entire industry. So, AdMaster was launched to the public.

Today, AdMaster is used by broadcasters in 42 countries worldwide.