From a Single Station to a Powerful Ad Network

You don't have to be a large network to sell like one. Use AdMaster to turn each of your frequencies or channels into a unique, profitable local ad market.

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Unlock New, Local Ad Markets on Each Frequency

If you are a single station broadcasting on multiple frequencies across different cities or regions, you are sitting on an untapped goldmine. Why air the same ads everywhere when you can sell targeted, local advertising on each frequency?

The Problem:

A small restaurant in Manchester cannot afford to pay a premium to advertise in Liverpool and London. This makes your station's advertising packages too expensive for lots of potential local businesses.

The AdMaster Solution:

AdMaster allows you to easily separate, or 'split', your ad breaks. This means you can sell unique, highly-targeted, and affordable ad packages for each specific frequency or broadcast area. The Manchester restaurant can now buy ads that are only heard in Manchester, giving you access to a massive new market of local advertisers that was previously out of reach.

The Technical Side, Simplified:

It's important to note: for this to work, each of your transmitters needs its own separate audio feed. While it's best if your playout software supports this natively, it's not essential. We've found out a smart workaround that should function in 99% of cases, with any playout system, allowing you to achieve this without expensive infrastructure changes.

Next: How It Works

The Technology Behind Your New Ad Markets

Flexible and Collaborative Campaign Management

Setting up and managing different ad campaigns for your various frequencies is both simple and powerful. AdMaster allows you to structure your team in the way that works best for you:

- Centralized Management: A manager in a central office can oversee and run campaigns across all frequencies.

- Local Sales Network: You can build a team of local salespeople in different cities or regions. Each salesperson can manage their own local ad campaigns for their specific market. If you choose, you can also authorize them to launch network-wide campaigns.

Best of all, the number of user accounts per license is unlimited. You can empower your entire sales team, both central and local, without any extra cost. Your price is based on the number of unique traffic logs (frequencies/channels) you need, not on how many people are on your team.

Smart Block Synchronization

Even when you're running different ads, maintaining your program structure is crucial. AdMaster’s smart algorithm can automatically ensure that your ad breaks have the same duration across all frequencies, even if the ads themselves are different. It does this by intelligently topping up shorter blocks where needed, so your main program schedule remains perfectly synchronized. The system can either level the durations to follow the leading station, or everything is adjusted automatically by identifying the longest running break in the network and topping up all other stations.

Next: Key Benefits of Using Split Ads

What You Gain with AdMaster's Split Ad Feature

Access to New Advertisers

Open your doors to small, local businesses who couldn't afford your regional or national packages before. Offer them hyper-local advertising at an attractive price point.

Massive Revenue Growth

Monetize the full potential of your broadcast infrastructure. Selling ads on each frequency individually creates multiple new revenue streams from your existing assets.

Competitive Advantage

Offer a level of targeting flexibility that your competitors can't match. Become the go-to advertising solution for businesses of all sizes in every area you cover.

Simple Administration

Managing these new local campaigns is easy and doesn't require a lot of extra time. AdMaster's automation handles the complex scheduling, so you can focus on sales.

Next: Remote Traffic Services (Optional)

Short on Time or Staff?

The idea of selling local ads on each frequency is exciting, but you might be worried about the extra work of managing it all. That's where our sister company, IT4RADIO, can help. They offer professional remote traffic services designed to handle this exact scenario.

You and your local salespeople just focus on selling and send instructions via email. The experienced operators at IT4RADIO will then handle everything else: creating the campaigns in AdMaster, managing the schedules for each split, and ensuring your ad breaks are always perfectly synchronized and up to date.

It's the perfect way to unlock this new revenue stream without adding to your team's daily workload.

Learn More About IT4RADIO Remote Traffic Services