Check Compatibility and Integrate With Most Playout Software Easily
Even Unsupported Playouts Should Work With AdMaster - Get Help Anytime
Here’s a simple rule: if your playout software can import a basic playlist file (like a .pls, .m3u, .txt, .xml) into its program schedule, it will work with AdMaster. This means AdMaster is compatible with most playout systems - new, old, or even outdated local software used only in your country or on your station.
AdMaster offers simple options to create a custom output format. Look for the Add a new output format option in the General Station Settings, and you'll be able to configure whatever format your playout expects. We're here to help if you get stuck.
If you’re still facing issues, don’t hesitate to reach out. We'll do our best to ensure your AdMaster integration is successful, no matter your playout system.
To get the most out of AdMaster, it’s helpful to understand the fundamental way your playout system handles external ad schedules. This isn't about AdMaster itself, but about how your playout is designed to work. Generally, there are two common methods in the industry. Knowing which one your system uses is the key to a smooth and predictable daily workflow.
How it works: Your main program playlist doesn't contain the ads themselves. Instead, you configure your playout to launch an external playlist at a specific point in the hour. This doesn't have to be a special 'Play Ad Break' command that older or simpler systems might not have.
It's often as simple as telling your system: 'After the third song, play the playlist from the AdMaster_Logs folder'. Your playout will then read the current AdMaster traffic log file at that moment, play the ads, and automatically resume your main program playlist once the ad break is finished.
Advantage: This is highly automated. Any changes you make in AdMaster (like adding a last-minute ad) are automatically picked up for the next scheduled event.
Trade-off: Your main scheduler doesn't know the exact length of the ad break in advance, which can slightly affect the hour's timing down to the second. (Note: This is why AdMaster has features to prevent same-hour ad changes, as most playout systems working this way wouldn't pick them up in time. Also note: You can set AdMaster to create ad breaks with an exact duration, for example 3:00 minutes. The break will start with paid ads, and it will be topped up with promos or other content if there are not enough paid ads to fill the time.)
How it works: Your playout scheduler generates a master playlist for a future period (e.g., the next day or week) by merging your music log with the AdMaster traffic logs. This creates one large, static playlist with both music and ads already combined in their final sequence.
Advantage: Perfect timing. Your final on-air playlist is calibrated down to the last second, and you see the complete schedule in advance.
Trade-off: This is a more manual process. If you make any change in AdMaster, you must regenerate and reload the master playlist in your playout software for those changes to be included on-air (Note: Some playouts may offer some kind of auto-reload process).
Your next step is to determine which of these methods your playout system supports (it might be one or both). This will tell you whether changes in AdMaster are reflected automatically or if you need to reload your logs after every change.
You can likely find this information in your playout's documentation or by asking their support team a very specific question:
"Does our playout software use an 'event-based' system for external traffic logs, or does it use a 'log merge' method to build the final playlist?"
Understanding your playout's method is the key to mastering your workflow. Once you know which path you're on, your day-to-day operations will become perfectly clear.

Start integrating today and see how AdMaster simplifies your ad scheduling. Need assistance? Our team is here to help!
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