From Proposal to Payment: Flexible operations, total control

Generate proposals and contracts, air the campaign, then generate invoices based on rate card and reconciliation data. AdMaster gives you the tools for fast, accurate billing process with complete oversight.

Your Entire Sales Cycle - From Offer to Invoice

Managing advertiser invoices and contracts requires both efficiency and flexibility. AdMaster offers extensive invoicing options, connecting proposals, contracts and aired campaigns while also providing options for manual entries and adjustments. Everything's ready for fast and efficient work: preparing proposals based on pre-schedule campaign, creating contracts, quick activation of campaigns when the proposal is accepted, keeping advertisers up to date with live reports, gathering data for automatic invoice calculation (with optional manual adjustments or fully manual invoice creation). Spend less time on paperwork and more time growing your station.

Find out more: The Power Behind Your Perfect Schedule

Invoicing: Accurate Billing After Your Campaigns Air

Once your campaigns (created manually or originating from accepted proposals) have been broadcast, AdMaster provides powerful and flexible tools to ensure your invoicing is timely, accurate, and professional. Here’s how:

Automated Invoice Data Preparation from Broadcast Logs:

AdMaster excels at preparing accurate data for your invoices. After a campaign airs, the system is ready to automatically calculate precise invoice details or prepare the data for export to your existing invoicing system. It primarily uses data directly from broadcast reconciliation logs. This data is used every time reconciliation information is available (if supported by the playout software), and it's the same data used to prepare client's Live Campaign Report, offering them full transparency from performance tracking through to billing. If reconciliation logs are not available, AdMaster uses the detailed planned schedule as the basis for calculation.

Full Manual Invoice Creation:

For services not covered by automated calculations or for specific billing scenarios, you have complete freedom. AdMaster allows you to create invoices entirely manually, adding line items one by one with descriptions and prices as needed. This is perfect for billing standalone items like spot production, event participations, or unique sponsorships.

Review, Edit & Enhance Any Invoice:

Whether invoice data was prepared automatically or you're creating one manually, you always have the final say. Review any automatically calculated invoice details, make corrections if necessary, apply specific discounts, or add extra line items. This includes services not tracked by AdMaster’s scheduling, giving you total control over the final bill sent to your client.

Detailed Rate Card & Automated Pricing:

AdMaster provides very flexible options for setting up your station's rate card, ensuring prices for automatically prepared invoice data are precise. You can configure your pricing with options like Dayparting (define different rates for various parts of the day or week), Flexible Calculation Models (base your pricing on what best suits your sales strategy - prices per spot, per second of airtime, per campaign, flat-rate prices for specific offerings). Once your detailed rate card is set up, AdMaster uses these rules to automatically calculate the value of aired spots (from reconciliation data or planned schedule) when preparing invoice details. This automation with your specific rates drastically reduces manual work, minimizes pricing errors, and ensures consistent billing based on actual performance.

Configurable Tax System Support (including VAT):

AdMaster can be configured to support various tax systems, including VAT, based on your station's local requirements, providing flexibility for your station’s specific financial needs.

Professional Invoices with Customizable Logos & Easy Sharing:

Reinforce your brand: add a specific logo for display within your AdMaster account and a separate one for printable documents, including invoices. For client convenience, AdMaster generates a unique, shareable link for each invoice for direct online viewing, and you can also create a PDF version.

Actionable Insights & Invoice Overview:

Gain valuable financial understanding through AdMaster’s ‘Insights’ section. Alongside this, you have a clear, scrollable overview of all your invoices. Simply click on an invoice number to open its detailed page, create a PDF, or share its link.

Data Export for Accounting:

Easily export billing data in common formats such as CSV, JSON, and XML. This data is then ready for potential import into various accounting platforms, depending on their specific capabilities.

Drastic Reduction in Administrative Burden:

By offering automated invoice data preparation, flexible manual invoicing, and easy editing tools, AdMaster significantly cuts down on administrative time. For small stations where one person might handle the entire sales-to-billing process, this is a lifesaver. Preparing data for dozens of invoices can be done in minutes, not an entire workday.

Next: Proposals & Contracts

Proposals & Contracts – Setting the Stage for Success

The foundation of a successful campaign and smooth billing process starts with a clear proposal and well-tracked agreement. AdMaster provides the tools to manage these initial crucial steps effectively.

Flexible Proposal Creation

Manual Proposal Building: For straightforward offers or unique packages, you can build proposals manually by adding line items, descriptions, and prices as needed.

Automated Proposals with Pre-Scheduling: For ad campaigns, AdMaster offers a powerful pre-scheduling feature within the proposal stage. Define the campaign parameters, and AdMaster will simulate the schedule and automatically calculate the proposal price based on your station's detailed rate card (including dayparting and various calculation models). This gives your client a realistic view of the potential campaign and provides you with an accurately priced offer instantly.

From Accepted Proposal to Active Campaign

Once your client accepts a proposal, you simply confirm it in AdMaster. The system then immediately activates the campaign based on the agreed (and potentially pre-scheduled) parameters. This ensures a swift transition from sales agreement to on-air execution.

Tracking Key Agreement Parameters (Contracts)

After a proposal is accepted and a campaign is active, AdMaster helps you keep track of the key commercial agreement parameters in an informative and statistical way. While AdMaster doesn't generate legal contract documents (maintaining its focus as an advanced scheduling tool), it allows you to store and monitor essential terms.

Centralized Record & Real-Time Monitoring

Store client details, campaign references, agreed start/end dates, total budget, number of spots/seconds, specific rates, etc. Most importantly, at any moment, you can see a real-time 'countdown' on each agreement, showing the remaining number of broadcasts, total remaining seconds, or current budget expenditure. This ongoing monitoring provides instant visibility into campaign fulfillment against the agreed terms.

Next: The Benefits

The AdMaster Advantage: Efficiency from Start to Finish

Fast & Accurate Proposals:

Create professional proposals quickly, with automated pricing based on pre-scheduling and your detailed rate card.

Seamless Campaign Activation:

Instantly activate campaigns once proposals are accepted, eliminating delays.

Clear Agreement Tracking:

Monitor campaign performance against agreed-upon parameters in real-time.

Automated & Flexible Invoicing:

Prepare invoice data automatically from broadcast logs or create/edit invoices manually with full control.

Reduced Errors & Disputes:

Accuracy from rate-card based proposals to reconciliation-log based invoicing minimizes billing issues.

Significant Time Savings:

Automate many steps in the sales, scheduling, and billing cycle, freeing up valuable time, especially for smaller teams.

Enhanced Transparency:

Provide clients with Live Reports and clear invoices based on the same reliable data.

Full Process Oversight:

Manage the entire cycle from initial offer to final payment within one integrated system.

Next: See it in action

Ready to Manage Your Full Sales Cycle?

Discover how AdMaster’s integrated tools for proposals, contracts, and invoicing give you complete control and save you time.