Features of Our Broadcast Traffic Software

• System Requirements and Compatibility
• Clocks And Commercial Breaks
• Jingles And Custom Code Lines 
• Campaign Scheduling
• Multi-Station Scheduling
• Traffic Log Editor
• Reports And Reconciliation
• Invoicing
• Proposals
• Contracts

System Requirements and Compatibility

• Broad Playout Support: Integrates with 40+ pre-configured playout formats or standard files like .m3u for quick setup
• Custom Output Configuration: If your playout isn’t listed, configure a custom output format via General Station Settings.
• Universal Compatibility: Works with any playout, scheduling, or automation software that imports third-party playlist or traffic log files, or merges them with the main program playlist.
• Multi-Language Support: Offers 40+ language interfaces, with the ability to add new languages upon request. Instantly customize translations for broadcast-specific terms.
• Cloud-based Operations: Manage all traffic scheduling and ad operations from any device with a browser, enabling flexible, location-independent work.
• AdMaster Desktop Client: Downloads spots and traffic logs from our secure cloud server to your broadcast PC (Windows), and syncs broadcast log data back for seamless log reconciliation. Optionally, deliver spots on your own, without the client, supporting playout systems on any operating system, including Mac and Linux.
• Unlimited Users: Manage station traffic with any number of users per station at no additional per-user cost.
• Custom API Integration: Available in the customized version, connect AdMaster to your CRM or third-party tools via a flexible API, tailored to your specific workflow needs upon request.

Clocks and Commercial Breaks

• Flexible Break Management: Configure up to 20 commercial breaks per hour, per station, with customizable settings.
• Dynamic Break Setup: Adjust break configurations by day, hour, or station, with changes applied instantly to update the traffic log (e.g., deactivate breaks for a commercial-free hour, traffic log is re-arranged and updated instantly).
• Clocks/Breaks Setup changes effective immediately (e.g. deactivate the breaks for a commercial-free hour, and the system would instantly re-create the traffic log)
• Duration Control: Set specific duration limits for each break, with options to top up shorter breaks as needed.
• Top-Up: Use the active spots or custom media files to top up the shorter breaks.
• Network Synchronization: Apply advanced break duration settings for station networks to keep the stations in sync.
• Spot Limits: Define the maximum number of spots per break for precise control.
• Backtiming Support: Enable backtiming for hour-end breaks, if supported by your playout software (the break starting minute will be calculated automatically, and added to the traffic log as the refference to the playout)
• Priority-Based Scheduling: Assign priority levels to breaks, with customizable durations and settings (e.g., Priority 2 breaks activate only when Priority 1 breaks are full).
• Blank Playlist Creation: Automatically generate blank playlist files for commercial-free breaks, if required by your playout software.
• Reusable Templates: Save and apply commercial break setups as templates across multiple stations.

Jingles and Custom Code Lines

• Customizable Break Jingles: Assign unique station IDs and jingles (intro / outro) to each commercial break with independent settings.
• Flexible Jingle Insertion: Add jingles, bumpers, or station IDs between commercials, configurable to play after every first, second, third, or subsequent ad.
• Specialized Jingle Configuration: Set a distinct “One more commercial before we return to music” jingle for additional slot charging.
• Custom Code Integration: Insert custom code at the start or end of each commercial break to send commands to your playout software, such as displaying custom text in metadata output instead of file names, per your playout’s supported features.

Campaign Scheduling (Watch The Video tutorial)

Segmented Scheduling

• Unlimited Campaign Segments: Organize ad campaigns into unlimited segments, each with unique rules, such as running ads five times daily between 7 AM and 7 PM.
• Independent Segment Control: Set individual dates, weekdays, spot counts, positioning, and advanced settings for each segment, with no limit on segments per campaign. 
• Overlapping Segments: The segments run concurrently or in sequences without canceling each other out, ensuring flexible scheduling.
• Reusable Segment Templates: Save complex segment setups as templates for quick reuse or create new ones for simpler campaigns.

Flexible Schedule Control

• Three Scheduling Modes: Choose Static (repeats same hour/break daily), Variable (algorithm selects varied hours/breaks within defined dayparts, like 7–10 AM morning drive), or Manual (select specific hours and breaks for each play).
• Advanced Stop Conditions: Halt campaigns based on budget, total spot plays (e.g., 500 plays), or overall duration for precise control.
• Pause and Resume Campaigns: With a simple click of a button, pause and resume campaigns if necessary.

Default Auto-Optimization 

• Balanced Break Durations: Automatically maintains even commercial break lengths across the day for variable scheduling campaigns, unless customized.
• Intra-Hour Consistency: Ensures uniform break durations within each hour, unless user-defined.
• Business Separation: By default, the AdMaster algorithm will always try to keep clients from the same business category as far apart as possible across the schedule. This is a core function, working continuously in the background. You don't need to do anything to enable it.
• Voice Variety: Keeps ads with the same voice artist separated for diverse ad breaks.

Spot Management

• Unlimited Spots: Assign any number of spots per campaign without restrictions.
• Spot Groups (Piggybacking): Schedule multiple spots in the same break (e.g., reminder spots) as required by clients.
• Placeholder Scheduling: Pre-schedule spots before production, assigning media files once available.
• Spot Selection Options: Choose random, percentage-based, or sequential playback for multiple spots within a segment.
• Multi-Cart Support: Assign multiple cart numbers per spot for station networks with specific playout requirements.

Break and Positioning Options

• Precise Break Selection: Choose any break or specific breaks within an hour using checkboxes.
• Spot Positioning Control: Select from five positioning options within a break: first, upper third, middle, lower third, or last.

Campaign Separation

• Same Business Separation: Keep ads for similar businesses apart, with customizable categories to match your needs.
• Manual Separation: If a shopping mall runs a promotion to win a BMW, the algorithm wouldn't know that's a car-related ad. You would use the manual tool in that specific campaign to tell AdMaster, "For this campaign only, treat the Shopping Mall as a competitor to all Car industry brands."
• Voice Artist Separation: Ensure varied voices in ad breaks by preventing consecutive ads from the same voice artist.

Multi-Station Scheduling

• Multi-User Management: Multiple users can manage campaigns for one or more stations, based on assigned permissions.
• Easy Station Selection: Choose stations for campaigns using simple checkboxes.
• Station Grouping for Networks: Group stations for streamlined campaign management, enabling complex schedules with region-specific spots in minutes.
• Real-Time Network Synchronization: In station networks, automatically synchronize ad block durations by identifying the longest block across the network and adjusting shorter blocks on other stations to match, ensuring consistent timing.
• Master Station Control: Designate a master station, and AdMaster automatically adjusts other stations’ break durations, trimming longer breaks or extending shorter ones for consistent synchronization

Traffic Log Editor

• Direct Schedule Access: Navigate commercial break playlists, review schedules, and make manual adjustments, overriding scheduling algorithm settings as needed.
• Campaign Filtering: Focus on a specific campaign in the Traffic Log Editor to monitor its schedule and ensure it meets expectations.
• Live Log Reconciliation: Confirm spot playback in real time with a checkmark indicator for each successfully played spot.
• Conflict Resolution: Manually resolve scheduling conflicts if they occur, ensuring a smooth schedule despite the algorithm’s conflict prevention
• Manual Spot Addition: Add active spots to commercial break playlists for last-minute changes.
• Configurable Conflict Display: Customize how scheduling conflicts are displayed for quick identification and resolution.
• Customizable View: Adjust the Traffic Log Editor’s display to prioritize key information, tailored to your workflow.

Reports and Reconciliation

• Broadcast Reports and Affidavits: Generate proof-of-performance reports based on log reconciliation data from your playout software, available as downloadable PDFs or shareable links.
• Reports in PDF Format: Generate reports and affidavits ready for customer delivery, customized with your station logo and personalized message.
• Live Campaign Reports: Create private web pages for advertisers within each campaign, automatically updating with real-time campaign insights and broadcast data.
• Real-Time Monitoring: Display spot playback confirmation in the Traffic Log Editor with a checkmark for each successfully played spot, reflecting actual broadcast times when log reconciliation is enabled.
• Playback Accuracy Tracking: Compare expected versus actual broadcast times in live reports, sending email alerts and displaying warnings for any playback errors.
• Manual Reconciliation Option: Manually enter, edit, or confirm broadcast times in the Traffic Log Editor to ensure accurate reporting in cases of missing data, such as connection issues, power outages, or corrupted broadcast log files.

Invoicing

• Flexible Invoice Creation: Generate invoices based on contracts, schedules, log reconciliation data, or manual input.
• Automated Pricing: Calculate prices using your station’s advertising rate card, supporting per-spot, per-second, per-campaign, or monthly flat-rate models.
• Tax Calculation: Automatically apply taxes to individual invoice items or the invoice summary.
• Discount Management: Set default discounts per customer or add them manually to each invoice.
• Invoice Sharing: Provide customers with unique invoice links to view and download invoices.
• Customized PDF Invoices: Produce printable PDF invoices with your station logo.
• Invoice Export: Export invoices in JSON, XML, or CSV formats for integration with other systems.
• Bulk Invoice Creation: Generate multiple invoices at once based on broadcast reports, covering multiple campaigns.
• Payment Tracking: Monitor payments with the ability to link one payment to multiple invoices or multiple payments to a single invoice.

Proposals

• Flexible Proposal Creation: Generate proposals based on campaign pre-schedules or manual input.
• Automated Tax Calculation: Automatically apply taxes to each proposal.
• Discount Management: Set default discounts per customer or add them manually to each proposal.
• Proposal Sharing: Provide customers with unique proposal links.
• Customized PDF Proposals: Produce printable PDF proposals with your station logo.
• Campaign Activation: Activate campaigns directly from accepted proposals created from pre-schedules, enabling seamless transition to active scheduling.

Contracts

• Contract Item Creation: Add items to a contract, specifying the total number of spot plays or airtime in seconds for a selected period, including campaigns for multiple advertisers.
• Campaign Assignment and Monitoring: Assign campaigns to contract items from campaign pages, with AdMaster tracking plays or seconds and displaying progress.
• Flexible Contract Scope: Create contracts for individual advertisers or agencies, with optional inclusion of sales agent details for performance tracking.
• Invoice Generation: Produce invoices directly from contracts, incorporating contract item details for accurate billing.
• Customizable Contract Items: Define unique pricing and descriptions for each contract item, tailored to specific campaign requirements.